Privacy Policy


This privacy policy sets out how DHF collects, processes and protects any information that you provide to us.

DHF will be what’s known as the ‘Controller’ of the personal data you provide to us.

What information is collected?

We may collect the following personal information as a requirement for using our facility and creating a customer account with ourselves:

  • Basic Personal Data – name, address, contact information including email address 

  • Billing Information – card or account details 

  • Medical History Data – health related data 

  • Other information relevant to customer surveys and/or offers. 

CCTV is in use at the facility for safety and security purposes.

Your training may be filmed or pictures taken for marketing purposes. Your participation in a session means you consent to photography, filming and sound recording which may include you as a client and its use in commercial distribution without payment or copyright. If, for any reason, you do not agree to this please advise DHF in writing or via email.

Why it is collected?

We require this information to enable you to use the services we offer at DHF.

To help us understand your needs and provide you with a better service 
To improve customer service and personalise customer experience 
To provide smooth running of classes, services and appointments 
To set up and manage memberships, services and billing and process transactions and membership payments 
To communicate with clients/members regarding relevant products, services or offers 
For internal record keeping and accounting 
To inform you of changes that may affect your participation at DHF including changes to the timetable, classes, opening hours etc. 
For tax and insurance purposes 

We will not collect any personal data from you which we do not need in order to provide and oversee these services.

How is it collected?

Data is collected in a variety of ways:

  • When you register at DHF, your basic information is captured in an online registration form 

  • When you sign up for a membership, additional information is required including set up of direct debit via GoCardless or card payment via Stripe

  • Social Media 

  • Website 

What we do with it

All the personal data we collect is processed by our staff in the UK however for the purposes of IT hosting and maintenance this information may be located on servers elsewhere. By providing us with your information, you consent to the transfer, storage and processing of such information outside of this country if need be.

We will not give your personal data to any third party and you will only receive communications directly from DHF or the systems which we use.

We do not sell, trade, or otherwise transfer your information to outside parties, except to third parties who assist us in operating our website, conducting our business, memberships etc. We may also release your information when we believe release is appropriate to comply with the law, enforce our Website policies, or protect ours or others rights, property, or safety.

We would however like to use your name and email address to inform you of our future services and offers. This information is not shared with third parties and you can unsubscribe at any time. If you agree to receive this information, you can advise us during registration or via email.

How long we keep it

We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed. Your information we use for marketing purposes will be kept with us until you notify us that you no longer wish to receive this information.

All Client information will be kept strictly private and confidential and held securely by DHF.

What are your rights?

If at any point you believe the information we hold on you is incorrect, you can request to see this information and even have it corrected or deleted (if appropriate). If you wish to raise a complaint on how we have handled your personal data, you can contact our Data Controller who will investigate the matter.

If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO).

The Data Controller for DHF can be contacted via

Changes to our Privacy Policy

If we decide to change our Privacy Policy, we will post those changes on the Privacy Policy on our website, and/or send an email notifying you of any changes, at our sole discretion. It is your responsibility to stay up-to-date on our current policies. You should review the Privacy Policy on a regular basis.